Founder · Creative Director · Graphic Designer

Nick
Hernandez.

I help businesses turn unfinished ideas into brands people recognize and remember.

BRAND IDENTITY ✦ CAMPAIGNS ✦ MERCHANDISE ✦ DIGITAL EXPERIENCES ✦ CREATIVE PRODUCTION ✦

01 / My story

Design was the entry point. Building complete brands became the work.

I began working independently as a graphic designer in 2015, helping startups, artists, events and established businesses develop stronger visual identities. Duke Bakery became my first international commercial client, where I designed gift cards, menus and promotional banners across customer touchpoints.

My career grew through the Los Angeles music and event industry. With Steejays Entertainment, I created flyers, merchandise and promotional campaigns for more than 15 club events and three festivals. The work taught me how design, marketing, production and live experiences come together to make a brand recognizable.

I later expanded into creative production—coordinating artist sessions, developing music-video concepts, supporting location shoots and helping bring ideas from the first conversation to the finished release.

02 / The Communiti

Built from the perspective of both a designer and an entrepreneur.

As an artist and business owner, I understood how difficult it could be to coordinate branding, media, marketing, websites, merchandise and production without one person understanding the full vision.

I founded The Communiti to bring those disciplines together. The goal is to listen closely, understand what a business is trying to become and strengthen every visual touchpoint around that idea.

More recently, I built the Web3 company The Stupid MFs—developing its NFT collection, visual identity, websites, merchandise, community products and creative direction.

03 / Selected work

A few projects across identity, campaigns, packaging and production.

Campaigns · Events · Art Direction

Steejays Entertainment

Recurring visual campaigns for Los Angeles events, festivals and artist experiences—built across flyers, merchandise and printed promotion.

Packaging · Brand Application

Bananappeal

A complete retail packaging system presented from production dieline through finished product visualization.

Event Identity · Print · Merchandise

Zooted Fest

An event identity carried across campaign artwork, artist promotion, apparel and real printed materials.

Logos · Identity Systems

Identity Work

Marks developed for artists, coaches, apparel, services and independent companies.

HFTJ

Voliday USA

Vintage Dubz

The Stupid MFs

Newspaper

Maxi Mart

04 / Capabilities

I listen for what the business needs—not only what it asks for.

Design

Brand identity, typography, logos, layout, digital campaigns, packaging, event graphics and merchandise.

Digital

Web design, Figma systems, responsive experiences, campaign assets, content and product direction.

Production

Print preparation, mockups, signage, creative direction, live-event materials, video concepts and asset delivery.

Primary tools

Adobe Photoshop, Adobe Illustrator, Figma, Procreate and Canva.

05 / What’s next

I’m looking for a creative role where I can help a strong company become even more recognizable.

I bring the perspective of both a designer and an entrepreneur. I understand that effective design must do more than look good—it has to support the business behind it.

foolyonsol@gmail.com ↗ View résumé

NickHernandez.